Your web page may be the first impression of your company. Despite the “boom” of social networks and other digital tools, the site remains a very important resource for businesses. It functions as a virtual business card and is the gateway to the customers who locate it through search engines.
Having said that the site may be one of the first impressions that the company passes on to a client, or potential, it needs to have a great image, right? So, having an amateur site sometimes is even worse than having no web presence. It is possible, yes, to have a beautiful, direct and useful website without spending much for it. Here are some tips to make your site look professional:
1- Persona: what is it and what is it for?
Persona is a semi-fictional creation of a character who portrays a stereotype of his clients. And why do you need this to make your architect website? Because this character makes it much easier to plan your site, it serves as a template for what your clients are looking for and what should be on your site for the architect, elements that we will show later.
Well, if you already have clients, you should do an analysis of them and find out their characteristics, like age, profession, region where they live, social class, etc. But this is not enough. You must also define a behavioral profile of your audience. What are your values, who do they admire, where do they like to have fun, what songs do they listen to?
But it is important to stress that this is only an initial insight. For the creation of pages of websites on the internet it takes more than “to create ” a creative persona, we must use science and statistics to define exactly what works or not, is what we call CRO or conversion optimization.
2- Conversion optimization
Conversion is an action that you want your client to perform on your site. In an e-commerce, it is usually a sale. When creating an architectural website, a conversion can be to subscribe to a newsletter or fill out a form to receive an e-book about interior decoration or even a budget request. With this, you capture the email and the name of the customer, for example, and can use this data for future contacts.
To do this, you need a site that pleases your visitors, that gives them a pleasant browsing experience and, mainly, content that meets your expectations. Do you see the importance of the person now? To do so, tools such as Google Analytics and heat maps (also called heat maps , colorful graphical representations of the area’s most accessed by users) are used, which show what works for your audience, among other research techniques. But these tests can only be done after the site is in operation, so here are some more tips.
3- Be objective: less is more
Pages full of unnecessary elements and too much information take the user’s focus, who does not know what to do, loses interest and ends up abandoning his page. If you want to get started in digital marketing by creating your architectural site, focus on it: every page you create must have a goal. It may be to present your company, showcase a portfolio of projects, successful cases, convert a newsletter’s signature, among many others, but each thing in its place.
There are some very clear trends in web design and it is important to know and follow some of them. Not because you have to make a website equal to what everyone else does, but because these trends are usually visually appealing and successful with consumers.
When building your site, focus on navigability, that is, think about how you can make it easier for the user to visit your site. Building the structure of the website and the menu in order to make the navigation coherent and simple to understand is the secret to a pleasant website to those who visit it.
4- What do you do better than others?
What is the difference of your architecture office? Certainly, there is something you do so well that is the exact reason your customers choose your company. And that needs to be clear on your architecture site. This is how your company will stand out from the competition, making the most of this unique feature on the pages of your site. If you still do not know how to set a clear value proposition.
Having a professional design is essential. A capture page should be beautiful, light, and easy to use. If your page has a beautiful design, made by a professional you increase your credibility instantly. Similarly, a poorly designed design can generate mistrust and doubt at the time the visitor decides whether or not to enter their personal information into their form. So, hiring a designer to make your page or buying a beautiful template for it are all important steps to make sure you look good in front of the potential customer. To hire a professional designer, a good tip is to take a look at portfolios of web design Dubai agencies. On these sites you can find great designers and you can contact them directly.
5- The main call
Once people enter a site, the overwhelming majority of them read the title. Therefore, this phrase that heads your page deserves to be created with all possible care and attention, to encourage the visitor to stay on your site and to continue searching for what you came for. Including your differential in this phrase may be a good tactic, but there are other ways to do this, always thinking about the interest of your target audience.
In addition to being functional, to maintain the visitor, the website should be beautiful. Of course, this can be quite subjective, but the bottom line is to think that the colors, photos and even the source of your website should be related to your type of business and the public.
Sarah Feldman is an experienced Digital Marketer at Digital Express a Digital Marketing Agency in Dubai. She loves to write about latest Internet Marketing trends, news, and tips.