Paleo Food sought out a new look from Abio Design Lab Studio, that asserted their position in the industry, and made them stand out.
“Paleo Food In Box is a frozen meal company based on the Paleolithic diet concept. Seeking a new market positioning, the challenge brought to the studio was to design the new packaging in order to improve product performance by adopting better communication.
The Paleolithic Diet is a food style that is based on eating habits for thousands of years. It contains natural foods such as meats, eggs, vegetables and healthy oils. Popomos a graphic line based on illustrations with rock characteristics.”
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