Maverick brewers BrewDog are taking on the craft spirits category with LoneWolf. They sought out brand creation, identity, and packaging design services from B&B Studio. A simple stripped-back label features across the gin, vodka and whisky in defiance of category codes, with a distilled wolf’s head identity its sole adornment – reflective of both product purity and the brand’s deliberate outsider stance.
Make sure to give the project some love here!
