As a new entrant, Black Sheep wanted to attack the status quo in speciality coffee. The objective was to develop a lifestyle brand that translates its unconventional approach into a clear visual proposition. Cartils developed a brand identity, logo, icon, and visual environment, effectively reflecting its rebellious ethos. Packaging with a small-batch feel was created to reflect high quality and authenticity.
Strong, differentiated brand identity
Immersive strategic storytelling
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