Tuesday, December 10, 2019
As the craft beer industry grows beyond expectations, and enthusiasts around the world take a swig of a brand new beer, craft brewers struggle to find the upper-hand. With so many new competitors, how do you stand out, and make sure craft beer enthusiasts are rating your beer, and not your competitor’s, on Untappd?
Michael Johnson develops the ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes. Our book of the week is Branding In Five and a Half Steps. Take a look here.
Among the many ways to get your logo, you’re sure to run into the online logo maker. It seems like a dream come true: it’s cheap, fast and easy. But with copyright issues and questionable quality, is the reality up to par?

What Makes A Great Logo?

Around us, at any given point, are probably dozens of logos. From the brand on your shoe to the one on your phone, the logos are ever-present. But what differentiates a bad logo from a good one? What about a logo makes it special, effective, and better than the rest?
Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story.
Finding your brand purpose should be the number one step of your overall brand strategy, yet very few organizations do it. This article aims to define the concept of brand purpose and why it’s so essential to any organization’s brand strategy.
Your logo can make or break your business. Why? Because it tells a story about your business and communicates its unique value proposition. Here's 11 tips to make sure you get it right.

How to Get Your Business Logo

Where and how can I get my business logo? It’s a question business owners often struggle answering, and one that may seem even more confusing when you see everything that comes up the minute you look online. Getting a logo is an important part of presenting your brand the right way.
The beverage industry makes use of all manner of materials in the quest for the perfect pack. At the same time, the hot topic for the FMCG market is sustainability; how do the two converge? Can beverage packaging be sustainable? What are the options? Who’s doing what?
Unless you’ve been living under a rock, you’ve got to have noticed the importance of branding – especially for the new kids on the block, the startups. Without great startup branding, your company might as well not exist in the consumer’s mind.
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