Thursday, January 27, 2022
Michael Johnson develops the ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes. Our book of the week is Branding In Five and a Half Steps. Take a look here.
Finding your brand purpose should be the number one step of your overall brand strategy, yet very few organizations do it. This article aims to define the concept of brand purpose and why it’s so essential to any organization’s brand strategy.
Millennials are certainly quite different from the previous generations, and this is mostly due to the significant changes in technology, but that isn’t necessarily a bad thing. In fact, there are many positives.