You’ve probably never heard of Will Burtin, a German information designer who pioneered human-centered design principles before they were a buzzword. Now, a new book about Burtin’s work hopes to give him his due.
Dan Koepell argues why the LED sign is the ugliest sign in America. "This 20-inch placard, with a pair of glowing blue swooshes that wrap around four letters in bright red — O-P-E-N — is everywhere. So how did this modern defilement happen? What possessed a nation of shop owners to lose their collective minds? And what’s to be made of fact that these signs are actually, secretly technological marvels?"
The professional design agency is one amongst many ways to get your logo made. It’s the comprehensive, traditional approach, but the hefty price tag can make picking the agency intimidating. So, is it worth it?
There's a lot more going on in your brain than meets the eye when you spot McDonald's golden arches or Nike's signature swoosh. Take a look at how your brain processes a logo with a great infographic here!
Design is a field that has gained a lot of interest in the recent years. Still, design has not been largely adopted by all functions of a company beyond product design, or design teams. Applying design to whatever you do in a startup will improve the chance of success.
Everywhere you turn, another designer is releasing a project featuring a minimalist design style. This focus on space, simplicity and beautiful typography is refreshing. And it’s a great option for a number of design projects. That might be one of the reasons minimalist design is so popular.
Around us, at any given point, are probably dozens of logos. From the brand on your shoe to the one on your phone, the logos are ever-present. But what differentiates a bad logo from a good one? What about a logo makes it special, effective, and better than the rest?
The design and creative agency model is suffering: simply said – clients want more work, faster, delivered to a higher standard than ever before and they don’t want to pay anywhere as much for it as they did twenty years ago.
A highly accomplished freelancer once told me, “If you want to succeed at freelancing, you’d better start thinking like an entrepreneur.” Here are some compelling reasons why thinking like a business owner is essential for your freelance career.
If you’re a woman in the world of design, you’ve probably heard about it before: the gender gap in design. But, probably, in your everyday life, you don’t think much of it. Maybe, it’s once in a blue moon that you glance around and think “huh, there’s not a lot of women at this meeting.”
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