The professional design agency is one amongst many ways to get your logo made. It’s the comprehensive, traditional approach, but the hefty price tag can make picking the agency intimidating. So, is it worth it?
Around us, at any given point, are probably dozens of logos. From the brand on your shoe to the one on your phone, the logos are ever-present. But what differentiates a bad logo from a good one? What about a logo makes it special, effective, and better than the rest?
The design and creative agency model is suffering: simply said – clients want more work, faster, delivered to a higher standard than ever before and they don’t want to pay anywhere as much for it as they did twenty years ago.
If you’re a woman in the world of design, you’ve probably heard about it before: the gender gap in design. But, probably, in your everyday life, you don’t think much of it. Maybe, it’s once in a blue moon that you glance around and think “huh, there’s not a lot of women at this meeting.”
Freelance designers and design agencies often ask themselves this very question. Before answering this question let’s first look at it from the other side- What message are you sending by the number of designs that you are presenting, and what is the client expecting of you?