What Makes A Great Logo?

Around us, at any given point, are probably dozens of logos. From the brand on your shoe to the one on your phone, the logos are ever-present. But what differentiates a bad logo from a good one? What about a logo makes it special, effective, and better than the rest?

Women in Design

If you’re a woman in the world of design, you’ve probably heard about it before: the gender gap in design. But, probably, in your everyday life, you don’t think much of it. Maybe, it’s once in a blue moon that you glance around and think “huh, there’s not a lot of women at this meeting.”
Everywhere you turn, another designer is releasing a project featuring a minimalist design style. This focus on space, simplicity and beautiful typography is refreshing. And it’s a great option for a number of design projects. That might be one of the reasons minimalist design is so popular.
The design and creative agency model is suffering: simply said – clients want more work, faster, delivered to a higher standard than ever before and they don’t want to pay anywhere as much for it as they did twenty years ago.
Freelance designers and design agencies often ask themselves this very question. Before answering this question let’s first look at it from the other side- What message are you sending by the number of designs that you are presenting, and what is the client expecting of you?
The professional design agency is one amongst many ways to get your logo made. It’s the comprehensive, traditional approach, but the hefty price tag can make picking the agency intimidating. So, is it worth it?
Customer experience is the new battleground for brands. 89% of organizations compete primarily on experience, and 95% tell others about a bad experience.
You’ve probably never heard of Will Burtin, a German information designer who pioneered human-centered design principles before they were a buzzword. Now, a new book about Burtin’s work hopes to give him his due.
There's a lot more going on in your brain than meets the eye when you spot McDonald's golden arches or Nike's signature swoosh. Take a look at how your brain processes a logo with a great infographic here!
Why is it that so many brands don’t recognize the need to a) have a packaging experience that reflects the price of their products, and b) how they need to achieve their desired positioning in the mind of the consumer through their packaging?
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