Freelance designers and design agencies often ask themselves this very question. Before answering this question let’s first look at it from the other side- What message are you sending by the number of designs that you are presenting, and what is the client expecting of you?
Dan Koepell argues why the LED sign is the ugliest sign in America. "This 20-inch placard, with a pair of glowing blue swooshes that wrap around four letters in bright red — O-P-E-N — is everywhere. So how did this modern defilement happen? What possessed a nation of shop owners to lose their collective minds? And what’s to be made of fact that these signs are actually, secretly technological marvels?"
Why is it that so many brands don’t recognize the need to a) have a packaging experience that reflects the price of their products, and b) how they need to achieve their desired positioning in the mind of the consumer through their packaging?
Customer experience is the new battleground for brands. 89% of organizations compete primarily on experience, and 95% tell others about a bad experience.
Everywhere you turn, another designer is releasing a project featuring a minimalist design style. This focus on space, simplicity and beautiful typography is refreshing. And it’s a great option for a number of design projects. That might be one of the reasons minimalist design is so popular.
The design and creative agency model is suffering: simply said – clients want more work, faster, delivered to a higher standard than ever before and they don’t want to pay anywhere as much for it as they did twenty years ago.
You’ve probably never heard of Will Burtin, a German information designer who pioneered human-centered design principles before they were a buzzword. Now, a new book about Burtin’s work hopes to give him his due.

Women in Design

If you’re a woman in the world of design, you’ve probably heard about it before: the gender gap in design. But, probably, in your everyday life, you don’t think much of it. Maybe, it’s once in a blue moon that you glance around and think “huh, there’s not a lot of women at this meeting.”
The professional design agency is one amongst many ways to get your logo made. It’s the comprehensive, traditional approach, but the hefty price tag can make picking the agency intimidating. So, is it worth it?
A highly accomplished freelancer once told me, “If you want to succeed at freelancing, you’d better start thinking like an entrepreneur.” Here are some compelling reasons why thinking like a business owner is essential for your freelance career.
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