Customer experience is the new battleground for brands. 89% of organizations compete primarily on experience, and 95% tell others about a bad experience.
Freelance designers and design agencies often ask themselves this very question. Before answering this question let’s first look at it from the other side- What message are you sending by the number of designs that you are presenting, and what is the client expecting of you?
Why is it that so many brands don’t recognize the need to a) have a packaging experience that reflects the price of their products, and b) how they need to achieve their desired positioning in the mind of the consumer through their packaging?
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