Sunday, January 20, 2019

What Makes A Great Logo?

Around us, at any given point, are probably dozens of logos. From the brand on your shoe to the one on your phone, the logos are ever-present. But what differentiates a bad logo from a good one? What about a logo makes it special, effective, and better than the rest?
In issue 153 of Graphis magazine(1971/72), Stanley Mason wrote a piece titled “How Paul Rand Presents Trade-Mark Designs to Clients”. It shared examples of the short-run booklets Rand used for showcasing his single-option design ideas, along with Rand’s thoughts on logos.
Our book of the week is The Design Thinking Playbook by Michael Lewrick, Patrick Link, and Larry Leifer. This great book has been described as an actionable guide to the future of business.
The ability to design good work and ask the right questions are both indispensable for UI/UX designers. The primary task of any project is to collect the information needed to do the work properly. The following are 10 essential UI/UX design questions for interview and analyzing target on different groups: customers, designers, users.
This week's book of the week is the Superpowers of Visual Storytelling by Laura Stanton and David LaGesse
We present our book of the week: Susan Weinschenk's collection of 100 Things Every Designer Needs to Know About People.
From flat to fading, from stripes to geometry, logo trends always make headlines. Every year, right on schedule, the articles come streaming in. What are this year’s trends? What’s coming up? What should we all be doing? Everyone’s listening, curious for an answer, and excited for another full year of designing. Whatever the case may be, the reality is that logo trends are always a hot topic. But why? What even are logo trends? And should you be following them?
Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain.

How to Get Your Business Logo

Where and how can I get my business logo? It’s a question business owners often struggle answering, and one that may seem even more confusing when you see everything that comes up the minute you look online. Getting a logo is an important part of presenting your brand the right way.
Freelance designers and design agencies often ask themselves this very question. Before answering this question let’s first look at it from the other side- What message are you sending by the number of designs that you are presenting, and what is the client expecting of you?
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