Friday, January 28, 2022
Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain.

What Makes A Great Logo?

Around us, at any given point, are probably dozens of logos. From the brand on your shoe to the one on your phone, the logos are ever-present. But what differentiates a bad logo from a good one? What about a logo makes it special, effective, and better than the rest?
Our book of the week is The Design Thinking Playbook by Michael Lewrick, Patrick Link, and Larry Leifer. This great book has been described as an actionable guide to the future of business.
Every designer has encountered some major package design mistakes in their career, so we’ve covered some of the most common (and unfortunate) ones below. Avoiding these common blunders can save your business time, money, and embarrassment later.
In issue 153 of Graphis magazine(1971/72), Stanley Mason wrote a piece titled “How Paul Rand Presents Trade-Mark Designs to Clients”. It shared examples of the short-run booklets Rand used for showcasing his single-option design ideas, along with Rand’s thoughts on logos.
This week's book of the week is the Superpowers of Visual Storytelling by Laura Stanton and David LaGesse
We present our book of the week: Susan Weinschenk's collection of 100 Things Every Designer Needs to Know About People.

How to Get Your Business Logo

Where and how can I get my business logo? It’s a question business owners often struggle answering, and one that may seem even more confusing when you see everything that comes up the minute you look online. Getting a logo is an important part of presenting your brand the right way.
The ability to design good work and ask the right questions are both indispensable for UI/UX designers. The primary task of any project is to collect the information needed to do the work properly. The following are 10 essential UI/UX design questions for interview and analyzing target on different groups: customers, designers, users.
Freelance designers and design agencies often ask themselves this very question. Before answering this question let’s first look at it from the other side- What message are you sending by the number of designs that you are presenting, and what is the client expecting of you?