We present our book of the week: Susan Weinschenk's collection of 100 Things Every Designer Needs to Know About People.
Incorporating the cultivation of our ‘“Designer’s Mind” into our design practice allows us to harnesses the power of engaging clearly in an interconnected way as we use design models and processes.
Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain.
Technical jargon can sometimes get confusing or overwhelming, which is why Canva has come up with a fantastic infographic that uses simple illustrations to explain the 20 most important design principles.
If you think logo design is an easy process, that’s a complete misconception. To begin with, a logo is not merely some colors, fonts and fancy text put together. It is a brand’s identity, to the extent that, more often than not, a logo is more identifiable than the actual brand’s name! If that is the case, how do you accomplish the creation of an effective logo?
Whether or not you’re a designer, this exercise will help sharpen your product sense and improve your eye for design.
In issue 153 of Graphis magazine(1971/72), Stanley Mason wrote a piece titled “How Paul Rand Presents Trade-Mark Designs to Clients”. It shared examples of the short-run booklets Rand used for showcasing his single-option design ideas, along with Rand’s thoughts on logos.
Our book of the week is The Design Thinking Playbook by Michael Lewrick, Patrick Link, and Larry Leifer. This great book has been described as an actionable guide to the future of business.
Our book of the week is none other than Don Norman's The Design of Everyday Things, considered the essential guide to human-centered design.
What is DesignOps? Why does your team need this? And how can DesignOps help your design/development team succeed? This article answers these questions and also provides you with useful tips on how to start implementing this new concept in your development team.