Thursday, January 27, 2022
We present our book of the week: Susan Weinschenk's collection of 100 Things Every Designer Needs to Know About People.
Your web page may be the first impression of your company. Despite the "boom" of social networks and other digital tools, the site remains a very important resource for businesses. It is possible, yes, to have a beautiful, direct and useful website without spending much for it. Here are some tips to make your site look professional:
Our book of the week is none other than Don Norman's The Design of Everyday Things, considered the essential guide to human-centered design.
Our book of the week is The Design Thinking Playbook by Michael Lewrick, Patrick Link, and Larry Leifer. This great book has been described as an actionable guide to the future of business.

What Makes A Great Logo?

Around us, at any given point, are probably dozens of logos. From the brand on your shoe to the one on your phone, the logos are ever-present. But what differentiates a bad logo from a good one? What about a logo makes it special, effective, and better than the rest?
So you think you have what it takes to design a logo? Oh, I know that feeling. I’ve been there too many times before. And let me tell you it didn’t end well.
If you think logo design is an easy process, that’s a complete misconception. To begin with, a logo is not merely some colors, fonts and fancy text put together. It is a brand’s identity, to the extent that, more often than not, a logo is more identifiable than the actual brand’s name! If that is the case, how do you accomplish the creation of an effective logo?
Graphic designers have to use a variable arsenal of skills every day. From kerning and letting, to matching colors and making vectors, designers have to be ready for anything. Keeping our skills sharp is key but sometimes it’s hard to take the time to practice. Luckily, the Internet is full of entertaining ways to hone your skills. We found five free-to-play online games to help designers practice and even learn something new.
From flat to fading, from stripes to geometry, logo trends always make headlines. Every year, right on schedule, the articles come streaming in. What are this year’s trends? What’s coming up? What should we all be doing? Everyone’s listening, curious for an answer, and excited for another full year of designing. Whatever the case may be, the reality is that logo trends are always a hot topic. But why? What even are logo trends? And should you be following them?
Whether a suggestion comes from a key stakeholder or someone on the periphery to the project, it should be thoughtfully dealt with. Before you react, consider the following steps: