Design has a large impact on content visibility — so does SEO. However, there are some key SEO concepts that experts in the field struggle to communicate clearly to designers. This can create friction and the impression that most well-designed websites are very poorly optimized for SEO.
Designing a new logo is harder than it looks. Even when designers come up with something they have never seen before it does not necessarily mean their design is entirely original.
Whether or not you’re a designer, this exercise will help sharpen your product sense and improve your eye for design.
Incorporating the cultivation of our ‘“Designer’s Mind” into our design practice allows us to harnesses the power of engaging clearly in an interconnected way as we use design models and processes.
Finding your brand purpose should be the number one step of your overall brand strategy, yet very few organizations do it. This article aims to define the concept of brand purpose and why it’s so essential to any organization’s brand strategy.
Packaging is a vital part of marketing. In many cases, it is the last "ad" a person will see for the product as they browse store shelves before deciding what to buy. Effective product packaging attracts attention in a positive way and entices consumers to buy. As such, every marketer and entrepreneur needs to understand the power of packaging for driving sales.
You’ve probably never heard of Will Burtin, a German information designer who pioneered human-centered design principles before they were a buzzword. Now, a new book about Burtin’s work hopes to give him his due.
HCD helps organisations drastically transform their products, services, strategies, and culture to be customer-centric. HCD or Human-Centred Design mandates that when you start designing something you start with what is desirable to humans. Then you work out what you can achieve from an ‘as of that day’ viable (financial) and feasible (capability) point of view.
As the craft beer industry grows beyond expectations, and enthusiasts around the world take a swig of a brand new beer, craft brewers struggle to find the upper-hand. With so many new competitors, how do you stand out, and make sure craft beer enthusiasts are rating your beer, and not your competitor’s, on Untappd?
Dan Koepell argues why the LED sign is the ugliest sign in America. "This 20-inch placard, with a pair of glowing blue swooshes that wrap around four letters in bright red — O-P-E-N — is everywhere. So how did this modern defilement happen? What possessed a nation of shop owners to lose their collective minds? And what’s to be made of fact that these signs are actually, secretly technological marvels?"
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