As the craft beer industry grows beyond expectations, and enthusiasts around the world take a swig of a brand new beer, craft brewers struggle to find the upper-hand. With so many new competitors, how do you stand out, and make sure craft beer enthusiasts are rating your beer, and not your competitor’s, on Untappd?
The professional design agency is one amongst many ways to get your logo made. It’s the comprehensive, traditional approach, but the hefty price tag can make picking the agency intimidating. So, is it worth it?
Around us, at any given point, are probably dozens of logos. From the brand on your shoe to the one on your phone, the logos are ever-present. But what differentiates a bad logo from a good one? What about a logo makes it special, effective, and better than the rest?
The design and creative agency model is suffering: simply said – clients want more work, faster, delivered to a higher standard than ever before and they don’t want to pay anywhere as much for it as they did twenty years ago.
If you’re a woman in the world of design, you’ve probably heard about it before: the gender gap in design. But, probably, in your everyday life, you don’t think much of it. Maybe, it’s once in a blue moon that you glance around and think “huh, there’s not a lot of women at this meeting.”
While International Women's Day is an opportunity to celebrate the fantastic contribution that women make in every discipline of design, the fact remains that there is still a disparity between the genders when it comes to wages, senior roles and representation.
Unless you’ve been living under a rock, you’ve got to have noticed the importance of branding – especially for the new kids on the block, the startups. Without great startup branding, your company might as well not exist in the consumer’s mind.
Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story.