As the craft beer industry grows beyond expectations, and enthusiasts around the world take a swig of a brand new beer, craft brewers struggle to find the upper-hand. With so many new competitors, how do you stand out, and make sure craft beer enthusiasts are rating your beer, and not your competitor’s, on Untappd?
Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story.
Around us, at any given point, are probably dozens of logos. From the brand on your shoe to the one on your phone, the logos are ever-present. But what differentiates a bad logo from a good one? What about a logo makes it special, effective, and better than the rest?
Finding your brand purpose should be the number one step of your overall brand strategy, yet very few organizations do it. This article aims to define the concept of brand purpose and why it’s so essential to any organization’s brand strategy.
What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so…
If you’re a woman in the world of design, you’ve probably heard about it before: the gender gap in design. But, probably, in your everyday life, you don’t think much of it. Maybe, it’s once in a blue moon that you glance around and think “huh, there’s not a lot of women at this meeting.”
Everywhere you turn, another designer is releasing a project featuring a minimalist design style. This focus on space, simplicity and beautiful typography is refreshing. And it’s a great option for a number of design projects. That might be one of the reasons minimalist design is so popular.
Unless you’ve been living under a rock, you’ve got to have noticed the importance of branding – especially for the new kids on the block, the startups. Without great startup branding, your company might as well not exist in the consumer’s mind.
The design and creative agency model is suffering: simply said – clients want more work, faster, delivered to a higher standard than ever before and they don’t want to pay anywhere as much for it as they did twenty years ago.
The beverage industry makes use of all manner of materials in the quest for the perfect pack. At the same time, the hot topic for the FMCG market is sustainability; how do the two converge? Can beverage packaging be sustainable? What are the options? Who’s doing what?