Thursday, June 20, 2019
Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story.
So you think you have what it takes to design a logo? Oh, I know that feeling. I’ve been there too many times before. And let me tell you it didn’t end well.
Millennials are certainly quite different from the previous generations, and this is mostly due to the significant changes in technology, but that isn’t necessarily a bad thing. In fact, there are many positives.
The beverage industry makes use of all manner of materials in the quest for the perfect pack. At the same time, the hot topic for the FMCG market is sustainability; how do the two converge? Can beverage packaging be sustainable? What are the options? Who’s doing what?
Today’s UX designers have failed to act in the best interest of users. To right the ship, the next generation has to make three significant changes, writes Mike Monteiro.
Unless you’ve been living under a rock, you’ve got to have noticed the importance of branding – especially for the new kids on the block, the startups. Without great startup branding, your company might as well not exist in the consumer’s mind.
Research suggests we made up 90% of today’s design job titles within the past five years. Most likely a new design title was announced just this minute somewhere in Silicon Valley and we don't even know it yet.
The professional design agency is one amongst many ways to get your logo made. It’s the comprehensive, traditional approach, but the hefty price tag can make picking the agency intimidating. So, is it worth it?
Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.
Dan Koepell argues why the LED sign is the ugliest sign in America. "This 20-inch placard, with a pair of glowing blue swooshes that wrap around four letters in bright red — O-P-E-N — is everywhere. So how did this modern defilement happen? What possessed a nation of shop owners to lose their collective minds? And what’s to be made of fact that these signs are actually, secretly technological marvels?"
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