Sunday, January 20, 2019
So you think you have what it takes to design a logo? Oh, I know that feeling. I’ve been there too many times before. And let me tell you it didn’t end well.
Today’s UX designers have failed to act in the best interest of users. To right the ship, the next generation has to make three significant changes, writes Mike Monteiro.
Packaging is a vital part of marketing. In many cases, it is the last "ad" a person will see for the product as they browse store shelves before deciding what to buy. Effective product packaging attracts attention in a positive way and entices consumers to buy. As such, every marketer and entrepreneur needs to understand the power of packaging for driving sales.
Millennials are certainly quite different from the previous generations, and this is mostly due to the significant changes in technology, but that isn’t necessarily a bad thing. In fact, there are many positives.
Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story.
Dan Koepell argues why the LED sign is the ugliest sign in America. "This 20-inch placard, with a pair of glowing blue swooshes that wrap around four letters in bright red — O-P-E-N — is everywhere. So how did this modern defilement happen? What possessed a nation of shop owners to lose their collective minds? And what’s to be made of fact that these signs are actually, secretly technological marvels?"
HCD helps organisations drastically transform their products, services, strategies, and culture to be customer-centric. HCD or Human-Centred Design mandates that when you start designing something you start with what is desirable to humans. Then you work out what you can achieve from an ‘as of that day’ viable (financial) and feasible (capability) point of view.
While International Women's Day is an opportunity to celebrate the fantastic contribution that women make in every discipline of design, the fact remains that there is still a disparity between the genders when it comes to wages, senior roles and representation.
The beverage industry makes use of all manner of materials in the quest for the perfect pack. At the same time, the hot topic for the FMCG market is sustainability; how do the two converge? Can beverage packaging be sustainable? What are the options? Who’s doing what?
Unless you’ve been living under a rock, you’ve got to have noticed the importance of branding – especially for the new kids on the block, the startups. Without great startup branding, your company might as well not exist in the consumer’s mind.
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