Friday, January 28, 2022

What makes a good logo?

What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so…
You’ve probably never heard of Will Burtin, a German information designer who pioneered human-centered design principles before they were a buzzword. Now, a new book about Burtin’s work hopes to give him his due.
So you think you have what it takes to design a logo? Oh, I know that feeling. I’ve been there too many times before. And let me tell you it didn’t end well.
Whether or not you’re a designer, this exercise will help sharpen your product sense and improve your eye for design.
While International Women's Day is an opportunity to celebrate the fantastic contribution that women make in every discipline of design, the fact remains that there is still a disparity between the genders when it comes to wages, senior roles and representation.
HCD helps organisations drastically transform their products, services, strategies, and culture to be customer-centric. HCD or Human-Centred Design mandates that when you start designing something you start with what is desirable to humans. Then you work out what you can achieve from an ‘as of that day’ viable (financial) and feasible (capability) point of view.
Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.
As the craft beer industry grows beyond expectations, and enthusiasts around the world take a swig of a brand new beer, craft brewers struggle to find the upper-hand. With so many new competitors, how do you stand out, and make sure craft beer enthusiasts are rating your beer, and not your competitor’s, on Untappd?
The beverage industry makes use of all manner of materials in the quest for the perfect pack. At the same time, the hot topic for the FMCG market is sustainability; how do the two converge? Can beverage packaging be sustainable? What are the options? Who’s doing what?
Incorporating the cultivation of our ‘“Designer’s Mind” into our design practice allows us to harnesses the power of engaging clearly in an interconnected way as we use design models and processes.