Sunday, August 14, 2022
Finding your brand purpose should be the number one step of your overall brand strategy, yet very few organizations do it. This article aims to define the concept of brand purpose and why it’s so essential to any organization’s brand strategy.
A highly accomplished freelancer once told me, “If you want to succeed at freelancing, you’d better start thinking like an entrepreneur.” Here are some compelling reasons why thinking like a business owner is essential for your freelance career.
So you think you have what it takes to design a logo? Oh, I know that feeling. I’ve been there too many times before. And let me tell you it didn’t end well.
Dan Koepell argues why the LED sign is the ugliest sign in America. "This 20-inch placard, with a pair of glowing blue swooshes that wrap around four letters in bright red — O-P-E-N — is everywhere. So how did this modern defilement happen? What possessed a nation of shop owners to lose their collective minds? And what’s to be made of fact that these signs are actually, secretly technological marvels?"
The beverage industry makes use of all manner of materials in the quest for the perfect pack. At the same time, the hot topic for the FMCG market is sustainability; how do the two converge? Can beverage packaging be sustainable? What are the options? Who’s doing what?
HCD helps organisations drastically transform their products, services, strategies, and culture to be customer-centric. HCD or Human-Centred Design mandates that when you start designing something you start with what is desirable to humans. Then you work out what you can achieve from an ‘as of that day’ viable (financial) and feasible (capability) point of view.
Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story.
Packaging is a vital part of marketing. In many cases, it is the last "ad" a person will see for the product as they browse store shelves before deciding what to buy. Effective product packaging attracts attention in a positive way and entices consumers to buy. As such, every marketer and entrepreneur needs to understand the power of packaging for driving sales.
Incorporating the cultivation of our ‘“Designer’s Mind” into our design practice allows us to harnesses the power of engaging clearly in an interconnected way as we use design models and processes.
Today’s UX designers have failed to act in the best interest of users. To right the ship, the next generation has to make three significant changes, writes Mike Monteiro.