Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.
Designing a new logo is harder than it looks. Even when designers come up with something they have never seen before it does not necessarily mean their design is entirely original.

What makes a good logo?

What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so…
Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story.
Unless you’ve been living under a rock, you’ve got to have noticed the importance of branding – especially for the new kids on the block, the startups. Without great startup branding, your company might as well not exist in the consumer’s mind.
You’ve probably never heard of Will Burtin, a German information designer who pioneered human-centered design principles before they were a buzzword. Now, a new book about Burtin’s work hopes to give him his due.
Whether or not you’re a designer, this exercise will help sharpen your product sense and improve your eye for design.
So you think you have what it takes to design a logo? Oh, I know that feeling. I’ve been there too many times before. And let me tell you it didn’t end well.
While International Women's Day is an opportunity to celebrate the fantastic contribution that women make in every discipline of design, the fact remains that there is still a disparity between the genders when it comes to wages, senior roles and representation.
Everywhere you turn, another designer is releasing a project featuring a minimalist design style. This focus on space, simplicity and beautiful typography is refreshing. And it’s a great option for a number of design projects. That might be one of the reasons minimalist design is so popular.
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