Design has a large impact on content visibility — so does SEO. However, there are some key SEO concepts that experts in the field struggle to communicate clearly to designers. This can create friction and the impression that most well-designed websites are very poorly optimized for SEO.
Incorporating the cultivation of our ‘“Designer’s Mind” into our design practice allows us to harnesses the power of engaging clearly in an interconnected way as we use design models and processes.
The professional design agency is one amongst many ways to get your logo made. It’s the comprehensive, traditional approach, but the hefty price tag can make picking the agency intimidating. So, is it worth it?
Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.
Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story.
A highly accomplished freelancer once told me, “If you want to succeed at freelancing, you’d better start thinking like an entrepreneur.” Here are some compelling reasons why thinking like a business owner is essential for your freelance career.
Everywhere you turn, another designer is releasing a project featuring a minimalist design style. This focus on space, simplicity and beautiful typography is refreshing. And it’s a great option for a number of design projects. That might be one of the reasons minimalist design is so popular.
Finding your brand purpose should be the number one step of your overall brand strategy, yet very few organizations do it. This article aims to define the concept of brand purpose and why it’s so essential to any organization’s brand strategy.
What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so…
As the craft beer industry grows beyond expectations, and enthusiasts around the world take a swig of a brand new beer, craft brewers struggle to find the upper-hand. With so many new competitors, how do you stand out, and make sure craft beer enthusiasts are rating your beer, and not your competitor’s, on Untappd?