Thursday, June 20, 2019

What makes a good logo?

What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so…
Research suggests we made up 90% of today’s design job titles within the past five years. Most likely a new design title was announced just this minute somewhere in Silicon Valley and we don't even know it yet.
While International Women's Day is an opportunity to celebrate the fantastic contribution that women make in every discipline of design, the fact remains that there is still a disparity between the genders when it comes to wages, senior roles and representation.
Unless you’ve been living under a rock, you’ve got to have noticed the importance of branding – especially for the new kids on the block, the startups. Without great startup branding, your company might as well not exist in the consumer’s mind.
Millennials are certainly quite different from the previous generations, and this is mostly due to the significant changes in technology, but that isn’t necessarily a bad thing. In fact, there are many positives.
Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story.
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