Spazio di Paolo gave Collefrisio a creative and elegant design for their new wine, called In & Out. The design shows a copper-colored carp, with the outline of another next to it, perhaps representing the concept of In & Out.
“We created this one-of-a-kind wine packaging for the asian market. Western world meets the eastern one in a cultural exchange, redefining the style through the choice of a legendary and sacred symbol such as the carp. In a game of filled and empty shapes, a three dimensions carp – specially realized with copper colored metal – is alternated with a same shaped cut in the paper, as if they were both part of a Tao symbol.”
“In the eastern culture, the carp is a widely appreciated animal, not only for his beauty and colors, but also for the meanings behind it, like perseverance and luckiness. A carp is always moving forward, and it’s considered one of the strongest and most energetic fishes. It’s capable of swimming against the currents, and thanks to that ability, a carp is also interpreted as a nonconformist symbol, able to easily overtake difficulties.”
“The legends behind the carp are always about the will strength and positive changes: that means that anyone, with enough will, can achieve great things.”
Read more about the project here.