Queue an amazing new design for Pendleton by Cue

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Design agency Cue develops the perfect new look for Pendleton’s Directors’ Reserve whisky. Combining luxury, class and tradition, the design seems to be an homage to the rodeo heritage symbol often associated with the brand. Look into it here.

Directors’ Reserve embodies the lore and legacy of the Pendleton Round-Up, an iconic symbol of rodeo heritage synonymous with the brand. Aged for twenty years, the liquid inside speaks to the same heritage, a whisky showcased in a bottle wrapped in a leather sleeve with tooling crafted by third-generation saddle maker Randy Severe. The bottle is encased in a box carrying the story of this special whiskey with a special heritage.

Read more about the project here!