Looks Matter: How Great Packaging Can Lead to Greater Sales


This article was published in its entirety on hubspot.com by Amy Finn.

“Ask people to define marketing, and some may still give answers strongly weighted toward advertising, especially in the form of TV commercials, magazine and print ads, and online ads. As any inbound marketer knows, however, this is definitely not the whole picture. Marketing encompasses everything around the sale of a product or service, even down to the parts most people never give thought to — including the packaging a product is wrapped in.

Packaging is a vital part of marketing. In many cases, it is the last “ad” a person will see for the product as they browse store shelves before deciding what to buy. Effective product packaging attracts attention in a positive way and entices consumers to buy. As such, every marketer and entrepreneur needs to understand the power of packaging for driving sales.”

Read the rest of the article here, and make sure to give it some love!