11 Must Know Logo Design Tips for Small Business Owners

Your logo can make or break your business. Why? Because it tells a story about your business and communicates its unique value proposition. Here's 11 tips to make sure you get it right.

To dramatically increase creativity, slash your budget in half

Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story.

How Paul Rand presented logos to clients

In issue 153 of Graphis magazine(1971/72), Stanley Mason wrote a piece titled “How Paul Rand Presents Trade-Mark Designs to Clients”. It shared examples of the short-run booklets Rand used for showcasing his single-option design ideas, along with Rand’s thoughts on logos.