Your logo can make or break your business. Why? Because it tells a story about your business and communicates its unique value proposition. Here's 11 tips to make sure you get it right.
Early in my career, I learned an extraordinary lesson about creativity: Money kills it. Here’s my story.
In issue 153 of Graphis magazine(1971/72), Stanley Mason wrote a piece titled “How Paul Rand Presents Trade-Mark Designs to Clients”. It shared examples of the short-run booklets Rand used for showcasing his single-option design ideas, along with Rand’s thoughts on logos.