Rocktails Gets a Mermaid from B&B

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B&B Studio‘s new design for Rocktails has made the drink stand out against all others. “In line with the growing sophistication of the low alcohol sector, we’ve helped Rocktails reposition its brand from fun frozen mocktails to deliciously crafted distilled botanical blends.”

“The brand’s new ready-to-drink format captures the need for flexibility in the category, as the drinks are designed to work both as alcohol alternatives or as spirit mixers.”

“Inspired by the ‘exquisite combinations’ of botanicals that go into each variant, we created a beautiful new Mermaid icon for the brand – the ultimate exquisite combination. Captured in copper to reflect the distillation process, she sits on a diamond shaped label that adds premium spirits cues and allows for an illustrated back label to be seen where abstract patters reflect the botanicals within.”

Read more about the project here.