Things Designers Should Know About SEO In 2018

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This article was originally published in its entirety on smashingmagazine.com by Myriam Jessier.

“Design has a large impact on content visibility — so does SEO. However, there are some key SEO concepts that experts in the field struggle to communicate clearly to designers. This can create friction and the impression that most well-designed websites are very poorly optimized for SEO.

Here is an overview of what we will be covering in this article:

  • Design mobile first for Google,
  • Structure content for organic visibility,
  • Focus on user intent (not keywords),
  • Send the right signals with internal linking,
  • A crash course on image SEO,
  • Penalties for pop-ups,
  • Say it like you mean it: voice search and assistants.

Design Mobile First For Google

This year, Google plans on indexing websites mobile first:

Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.

SO, HOW DOES THIS AFFECT WEBSITES IN TERMS OF DESIGN?

Well, it means that your website should be responsive. Responsive design isn’t about making elements fit on various screens. It is about usability. This requires shifting your thinking towards designing a consistent, high-quality experience across multiple devices.”

Read the rest of the article, and make sure to give it some love, here