Thread Brand Identity & Website Design


Julie Eckert Design has nailed Thread’s new look. The thought process behind the project is fascinating, and the result clearly shows how well they went about creating this look.

Thread is a blockchain-based protocol that provides decentralized, scalable solutions to online freelancing platforms that benefit all parties involved, from freelancer to employer to platform. Our goal was to create branding that is bold, clean, trustworthy, polished, friendly, playful, human centered, approachable and simple. The logo was designed to evoke feelings of connection, cryptocurrency and blockchain.

Make sure to give this project some love here!