This article was posted in its entirety on entrepreneur.com by Andrew Medal.
“Your brand has a life.
Believe it or not, this thing you’ve created has legs to stand on, living and breathing every day. While this may sound high-minded, statistics prove otherwise. According to a study compiled by Bop Design, 54 percent of people don’t trust brands. But for those who do, 64 percent cite sharing a common bond with the brand as their primary reason for following or purchasing from them.
Why is this the case? Because your brand is your business’s first impression, and if done poorly, possibly the last. To some, branding seems like a luxury investment (and in some cases, this is true). However, going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales. It’s a nightmare scenario for most entrepreneurs, which is why I’m going to go over a few reasons why investing in your brand is one of the wisest investments you could make.”
Read the full article and the reasons here.